Democratising Circular Economy

We, as technology enthusiasts, have a great dream: to build more responsible commerce for today and future generations.

The retail industry – fashion, toys, books, durable goods – weighs heavily on the environment. A circular economic model changes everything: it extends the life of each product, reduces waste, and optimises resources. This applies to all brands selling quality items, fostering a regenerative economy for a viable world tomorrow.

Switching to sustainability often seems insurmountable: costly, time-consuming, unpredictable. That is why Diatome has developed simple technology to help all brands, large and small, adopt the circular economy effortlessly and without delay.

Our API-first solution integrates in just a few days with e-commerce platforms like Shopify, for a seamless experience. Businesses can unlock resale revenue while preserving their brand identity.

It is not just about being more “green”. With our technology, you retain full control over the second life of your products: manage the quality of items resold by your customers, recover unused products for upcycling, or resell your grey stocks second-hand on our partner marketplace.

The result ? A strengthened reputation, loyal and satisfied customers, and sustainable additional revenue from resale channels that create a legacy for tomorrow’s generation: less waste, more shared innovation.

We do not promise to revolutionise the world overnight. Our commitment: to advance step by step, together, for innovative and sustainable retail that prioritises profitable circularity.